“I’ve been thinking about Facebook and what it is”, I told myself the other day. “What is it?”, I asked. “It, my dear me”, I answered myself, “is an sich the biggest casual game on the internet”. “I see what I’m getting at, but I don’t quite agree”, I contradicted. “Hmm…”, I mumbled, thinking I might be right, “maybe it then isn’t, but it somehow shure feels like it”.